A free, written audit of your eBay listings
Send me your eBay store and I’ll score 10 to 20 of your live listings on the five things that decide whether a part gets found and bought: the title, the item specifics, the photos, the compatibility list and the price. If you send your Seller Hub traffic report too, I’ll tell you what it says. You get it by email, in plain English. No call, no meeting, and it’s free.
Worth knowing: I’m not affiliated with eBay. I take a few audits a week so each one gets real attention, and I’ll never ask for a password or your eBay login. The audit names what’s costing you. It doesn’t fix it, and it isn’t a sales call.
What gets scored on every listing
- Title. Whether a buyer searching the way buyers search would find it: the part, the vehicle, the years, the part or interchange number, and the condition, inside eBay’s 80 characters.
- Item specifics. How many of the fields eBay asks for in that category are filled in, and whether the ones buyers filter on are right. I count them, so you see “6 of 14”, not “could be better”.
- Photos. How many, whether the part number or label is readable, whether damage is shown, and whether the first photo works as a thumbnail in search.
- Compatibility. Whether the listing has a fitment list, and whether it covers what the part number fits. A missing list hides a part from buyers who search by their own vehicle.
- Price. Where your price sits against the matching listings active on eBay right now, for the same part number or interchange. That is what is listed, not what sold.
Plus your Seller Hub numbers. If you send me the traffic report, I’ll read it against the listings. Lots of impressions and few clicks says one thing, lots of views and no sales says another, and the report is the only place you can see which one you have.
Each area gets a 0, 1 or 2, so every listing comes out of 10. The summary at the end says which problems show up the most, in the order I’d look at them.
What it isn’t
- It isn’t the fix. The audit names what’s costing you and roughly how much it’s worth looking at. It does not rewrite your listings. If you want help fixing what it finds, that is a separate quote, at a fixed price up front.
- It isn’t a sales call. There is no meeting to book and nothing to sit through. You get a document. If it is useful and you want to talk, reply to the email. If not, keep it.
- It isn’t eBay. I’m not affiliated with eBay, and I cannot see anything eBay does not show the public unless you send it to me.
How it works
- Ask for one below. Your name, your business, your email, your eBay store name or a link to it, and which yard system you use. That’s all. I’ll never ask for a password or your eBay login.
- I reply within one business day. To confirm I found the right store, and to tell you when your audit will land. If there are listings you care about most, tell me then.
- Send your Seller Hub numbers, if you want. Seller Hub has a traffic report for your listings: impressions, click-through, page views and how many views turned into sales. Download it and attach it to your reply. It is optional, and it makes the audit a lot sharper.
- You get the audit by email. 10 to 20 live listings, picked across your categories, each scored on the five things above, with a short summary of the patterns. Plain English, no jargon, no call needed.
Sample audit, invented listings
Sample Yard: four listings from a made-up store
This is what an audit looks like, shortened to four listings. The yard, the make and every number below are invented for this page. A real audit covers 10 to 20 of your own listings.
| Listing | Title | Item specifics | Photos | Compatibility | Price | Score |
|---|---|---|---|---|---|---|
| Alternator, 2014 Kestrel Strand | 1 · no part or interchange number, no engine size | 1 · 6 of 14 filled | 0 · one photo, on the shelf | 0 · no compatibility list | 1 · about 30% under the active listings | 3 / 10 |
| Front left door, 2017 Kestrel Avon | 1 · no color code | 1 · 11 of 15 filled | 2 · eight photos, damage shown | 1 · list misses two trims the part fits | 2 · inside the active range | 7 / 10 |
| Engine control module, 2012 Kestrel Strand | 2 · part number in the title | 0 · 4 of 12, programming not mentioned | 2 · label readable | 1 · list present, not checked against the number | 0 · about 45% over the active listings | 5 / 10 |
| Tail light, right, 2019 Kestrel Pike | 0 · all capitals, “OEM” three times, no year range | 1 · 9 of 13 filled | 1 · five photos, lens chip not shown | 2 · complete | 2 · inside the active range | 6 / 10 |
Each area scores 0 (missing), 1 (needs work) or 2 (good). Prices are compared with the matching listings active on eBay right now, not with what sold.
What’s costing Sample Yard the most
- Item specifics are the biggest gap. All four listings are missing at least a quarter of the fields eBay asks for, and the module is missing two thirds. Buyers filter on these, so an empty field can mean the listing never shows up in the filtered results at all.
- Titles leave out what buyers type. Only one title has a part number in it. The alternator’s doesn’t say the engine size, and the tail light’s title is spent on capitals and repeated words instead of the year range.
- Two prices are off, in opposite directions. The alternator is listed about 30% under the matching listings active on eBay right now, which may be leaving money on the table. The module is about 45% over, and the traffic report shows it had views but no sales in 90 days.
- The traffic report points at the front of the listing. Across the store, impressions were steady and click-through was low. When people see a listing in search and do not click, the title and first photo are the usual suspects, more than the price.
Summary: an average of 5.25 out of 10. The listings are not wrong, they are thin. Most of what is holding them back is information the yard already has: the part number, the engine size, the fields eBay asks for. The audit stops there. How to fix it is a separate conversation, if you want one.
Why I check these five things
For fourteen years I built and ran the system behind a Broward County OEM wheel business that sold on eBay. Every listing it made went through the same checks this audit runs: a title buyers would search for, the specifics filled in, real photos, a fitment list, and a price set against what was listed on eBay at the time.
Orders from the system’s own records. The 30 seconds is my own typical time per wheel; in 2013 the same job took me about 30 minutes.
If your rating is the problem: eBay Below Standard, explained →
Straight answers
Is the eBay listing audit really free?
Yes. You get a written audit of 10 to 20 of your live listings by email, and that is the whole thing. If you want help fixing what it finds, that’s a separate fixed-price quote, and you’re under no obligation to ask for one.
Do you need my eBay password or login?
No, never. Your listings are public, so your store name or a link is enough. If you want the audit to include your Seller Hub numbers, download the traffic report yourself and email me the file.
Which listings do you look at?
10 to 20 live listings picked across your categories, usually a mix of parts that sell and parts that sit. If there are particular listings you’re worried about, tell me and I’ll include them.
How long does it take?
I take a few a week so each one gets real attention. When I reply to confirm your request, I’ll tell you when yours will land.
Does it matter which yard system I use?
Not for the audit, which looks at what’s on eBay however it got there. Powerlink, Checkmate, Pinnacle or none at all, I ask so I know how your listings are made, because that is usually where the patterns start.
Are you affiliated with eBay?
No. I’m an independent developer. I spent fourteen years building and running the system behind an OEM wheel business that sold on eBay, and the audit checks the same things I checked on every listing there.
Request your audit
Seven short questions. I’ll email you a code to confirm the address, then ask for your store and yard system. Your answers land on my desk as a ticket, and I reply within one business day.
Prefer plain email? Send your store name or link to [email protected]. Never your password.